E-Promo is a Results Driven Internet Media Buying and Marketing Agency.....
Internet Media Buying is the process of planning, negotiating, purchasing and tracking ad placements on multiple Web sites, including search engines and Web portals. Pay-Per-Click Buying and Rich Media Buying are types of Internet media buying. E-Promo helps DR companies manage their online media spend, charting a course through the initial testing process to campaign flight across different networks, properties and ad placements. We make advertising on the Internet both easy and profitable with solutions that are specifically tailored to the needs of traditional television and radio marketers.
E-Promo specializes in rich media advertising, including "beyond the banner" streaming video ads and online infomercials that will not only catch consumers' eyes, but also engage them and drive sales. All of our Internet media services, from rich media buying to campaign analysis and reporting, combine cutting-edge technology with practical, results-oriented execution.
E-Promo works with the major search engines and Web publishers representing over 95% of all Internet traffic. Campaigns are negotiated directly with the publishers and buys are executed via online tools or insertion orders. Depending on the media mix or available ad inventory, different pricing models/performance measurements may be used to get the most out of every media dollar spent, including:
* Cost per 1,000 impressions (CPM)
* Cost per lead (CPL)
* Cost per click (CPC)
* Cost per action (CPA)
From broad reach to highly targeted media plans, our goal is to always get the best response rate at the most favorable terms. To calculate CPA properly, we use fully loaded costs, including all expenses (video production, streaming, incremental creative, and related technology and support costs). Once we understand your CPA, we are better able to negotiate favorable CPM rates, especially for strategic buys where CPM guarantees placement and inventory.
All of our engagements start with rigorous research, analysis and planning. We help you exploit the full potential of the Internet through media plans that combine the right publishers, high-performance ad inventory and creative assets to reach your target audience.
Once a campaign is up-and-running, E-Promo employs state-of-the-art analytics tools to track, measure and optimize each investment. From search engine listings and bids to rich media ad placements, E-Promo rigorously fine-tunes all elements of a campaign for maximum impact. Our methodology stresses in-flight testing, retesting and constant tweaking to ensure that online campaigns achieve optimal media efficiency, cost per order and profitability. We pay special attention to ad copy and creative, testing different calls to action, images, colors and other factors to identify the strongest ad content with the highest click through and conversion rates.
Following is a summary of the services we provide:
* Market research (target segments, audience behavior)
* Search engine keyword analysis
* Direct response testing
* Online media planning
* Media buying (rich media, PPC, PPV)
* Ad trafficking and campaign stewardship
* Search engine listing and bid management
* ROI analysis and reporting
Throughout the campaign, we provide you with regular and detailed reports. You will always have clear, quantifiable results for your Internet advertising investments. Contact us and we'll help you evaluate your online media buying needs.